Over a Billion Reasons to Answer the Call
Category
Nonprofit Campaign Strategy
Client
American Red Cross
Service
PSA Strategy & Media Placement
Scope
Broadcast Media
Changing the conversation about the Red Cross
Most people, including the media, think the American Red Cross only matters when disaster strikes. The reality is that the Red Cross responds every single day, in every community across the country. Our work began with educating PSA Directors one-on-one about why the Red Cross deserved donated airtime year-round, not just in a crisis. That relationship-building became the foundation for decades of placement across TV, radio, print, and out-of-home — and eventually helped secure the most coveted airtime in broadcast and cable.
- PSA Strategy & Media Planning
- Broadcast, Cable & Radio Placement
- Print & Out-of-Home Placement
- Network Relationship Development
- 2–3 Campaigns Per Year, Ongoing Since 2009
An Effie. $1 billion. And still counting.
Following the Red Cross rebrand, Five Ones launched "Storytellers" — a three-year brand campaign that aired on more than 30 networks and earned over $100 million in media value alone. The campaign was awarded the Effie, one of marketing's most prestigious honors for effectiveness. Across 15+ years and dozens of campaigns, our PSA work for the American Red Cross has generated over $1 billion in total media value — and we're still at it.
Five Ones is a creative collaborative that delivers strategic guidance and exceptional execution for nonprofits and associations that need visionary leadership and marketing momentum.
Services
- Brand strategy
- Creative direction
- Marketing campaigns
- Digital advertising
- Public Service Announcements
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