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Making Every Dollar Work Harder

Category

Nonprofit Campaign Strategy

Client

Autism Speaks

Service

PSA Strategy & Media Placement

Scope

TV, Print & Radio

Reinventing how Autism Speaks reaches the world

Autism Speaks needed to optimize their PSA program without sacrificing results. Their existing partnership was costly and they wanted to redirect that budget toward mission-critical initiatives. Transitioning an established PSA program is rarely done effectively, but Five Ones had the media relationships and placement expertise to make it work. We managed the full transition, streamlined operations, and kept placements intact while delivering high-six-figure cost savings in the process.

$200 million. Zero ad spend.

From mid-2022 to present, Five Ones has secured nearly $200 million in earned media value for Autism Speaks across traditional media outlets. In our first full year managing all media channels, we secured over $27 million in trackable, verified placements across TV and radio, print, and outdoor

Five Ones is a creative collaborative that delivers strategic guidance and exceptional execution for nonprofits and associations that need visionary leadership and marketing momentum.

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