Leveraging Multi-Year Campaigns
Category
Nonprofit PSA Strategy
Client
Hearing Industries Association
Service
PSA Strategy & Media Placement
Scope
Broadcast TV
Building a PSA program that also builds the brand
The Hearing Industries Association launched Hear Well. Stay Vital., a coalition campaign in partnership with eight hearing health organizations, to encourage Americans to get their hearing checked just like they schedule other yearly medical check-ups. We launched "Preserve the Passion" in 2019, navigating COVID budget restrictions with a split launch of "Keep Life Going" in 2020 and 2021, and launching their most ambitious campaign yet, "Happy Dance," in 2023. Each campaign built on the last, with relationships deepening and results compounding.
- PSA Strategy & Media Planning
- TV & Cable Network Placement
- Three Campaigns Over Six Years
Each campaign outperforms the last
"Preserve the Passion" established the foundation. "Keep Life Going" more than tripled its airings and media value. "Happy Dance" has already surpassed both combined, delivering hundreds of millions in audience reach and tens of millions in media value. Across all three campaigns, HIA has earned nearly 267,000 airings worth $44.8 million in free media — proof that a long-term commitment to PSA strategy pays off.
Five Ones is a creative collaborative that delivers strategic guidance and exceptional execution for nonprofits and associations that need visionary leadership and marketing momentum.
Services
- Brand strategy
- Creative direction
- Marketing campaigns
- Digital advertising
- Public Service Announcements
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