From recruitment campaign to national model
Category
Membership Marketing
Client
NC Center for Nonprofits
Service
Strategy + Creative
Scope
Full Marketing Plan & Toolkit
North Caroline Center for Nonprofits (NCCNP) came to Five Ones looking for creative assets and a membership recruitment strategy. We delivered something far more durable: a comprehensive marketing strategy built around a Recruit, Retain, and Renew framework — complete with audience segmentation, multi-channel campaigns, and a full creative toolkit ready to deploy from day one.
- Membership Marketing Plan
- Audience Personas & Segmentation
- Email Automation Sequences
- Digital & Print Ad Creative
- Social Media Templates & Copy
- Retention & Renewal Workflows
21% membership growth in one year
NCCNP ended its fiscal year with a 21% increase in membership from the previous year and shared the plan through the National Council of Nonprofits, which 8–9 peer state organizations have since adopted for their own membership efforts.
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Five Ones is a creative collaborative that delivers strategic guidance and exceptional execution for nonprofits and associations that need visionary leadership and marketing momentum.
Services
- Brand strategy
- Creative direction
- Marketing campaigns
- Digital advertising
- Public Service Announcements
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