Building a Brand Worth Growing Into
Category
Association Marketing & Branding
Client
Travel Tech Association
Service
Brand Strategy & Creative
Scope
Identity, Messaging, Design System & Conference Presence
Everything a new leader needs to make her mark
When new leadership took the helm of the Travel Tech Association, she inherited an outdated brand and unfocused communications and knew neither would support the growth she envisioned. Five Ones built the foundation from scratch: a modernized logo with a vibrant palette and flexible map-pin symbol, a complete website wireframe, and a cohesive design system that unified every member touchpoint. We defined member personas, developed value propositions, and wrote the messaging that gave the organization a clear, consistent voice for the first time.
- Brand Identity & Logo Design
- Website Wireframe & UX Direction
- Cohesive Design System
- Member Personas & Value Propositions
- Copywriting Across All Channels
- Conference Presence Strategy & Creative
A brand as ambitious as the industry it represents
Travel technology moves fast. The association representing it needed a brand that could keep up. From anniversary celebrations and exclusive member webinars to a commanding conference presence with a branded booth, targeted presentations, and compelling giveaways — every new initiative launched from a stronger, more confident foundation.
Five Ones is a creative collaborative that delivers strategic guidance and exceptional execution for nonprofits and associations that need visionary leadership and marketing momentum.
Services
- Brand strategy
- Creative direction
- Marketing campaigns
- Digital advertising
- Public Service Announcements
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