Bringing an Emerging Industry to Life
Category
Association Marketing
Client
XR Association
Service
Full-Service Marketing Partnership
Scope
Strategy, Creative
The XR Association represents leading virtual and augmented reality manufacturers and developers — an industry at the frontier of how people experience the world. As an emerging association in a fast-moving space, they needed a creative partner who could match the ambition of the technology itself. Five Ones built their marketing presence from the ground up, crafting materials that were as bold and immersive as the experiences XR technology promises to deliver.
- Content Creation & Strategy
- Event Promotion
- Audience Segmentation
- Automation Creation & Management
Five Ones took a sketched idea and turned it into three chapters of Into the Digital World — XRA's comic book series designed to demystify how XR technology works and where it's headed. From content planning to final design, we shepherded the project start to finish, delivering a four-page comic that landed on desks across Capitol Hill and beyond.
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Five Ones is a creative collaborative that delivers strategic guidance and exceptional execution for nonprofits and associations that need visionary leadership and marketing momentum.
Services
- Brand strategy
- Creative direction
- Marketing campaigns
- Digital advertising
- Public Service Announcements
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